Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, hasconsolidated its brand image in 100 shops;Today, 18 years on, the chain has over 1000 shops in more than 70 countries, with sales representing 9% of the total revenue of the group. Bershka has a sales area of over 455,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the shops.
In order to always have the latest trends at the shop; Bershka uses its flexible business model to adapt to any changes occurring during the seasons, responding to them by bringing new products to the shops within the shortest possible time. The models for each season are developed entirely by their creative teams, who take as their main source of inspiration the fashion trends prevailing in the market, through information received from the shops, as well as the customers themselves. The Bershka design team consists of more than 60 professionals who are continuously assessing the needs, desires and demands of consumers, and offering more than 4,000 different products in their shops each year.